The world is changing fast and that’s not different for our industry. Each day new players, technologies, analytical models, artificial intelligence, algorithms….are entering our industry with all the same end goal: providing insights that move brands forward. Enough food for thought to run a debate about our future.
On December 15th at 16h30 we organize a debate about the future of the market research industry in three challenges with Finn Raben, Director General of ESOMAR. The event is free of charge and ends at 18u
After the ESOMAR Future challenges debate, the very last BAQMaR Conference will take place showing concretely how our industry will continue to change disruptively in the upcoming 10 years and tries to answer how our industry will look like in 2026. ESOMAR members & participants can join the BAQMaR conference at the early bird tariff of 100€! More info on the program: www.BAQMaR.eu/conference/
I hope I see you there and you will join the debate!
Registration: The event is Free of charge, please register here: https://www.ESOMAR.org/events-and-awards/events/local-activities/ESOMAR-best-of/best-of-2016-belgium/321_best-of-2016-belgium.overview.php
Venue: Ghent Marriott Hotel, Korenlei 10, Ghent, Belgium
16u55: Introduction – Wim Hamaekers (ESOMAR Representative)
17u00: The future of the market research industry in three challenges brought by Finn Raben (Director General ESOMAR), Wim Hamaekers (ESOMAR Representative) and three mystery guests from the client side. Join the conversation and share your opinion in this challenging debate!
Challenge 1: Are robots and artificial intelligence taking over the research industry in which algorithms will be the key drivers of the industry?
Challenge 2: Will the explosion of available data & the continuous tracking of consumer behavior in the “outer net” make the collection of consumers’ opinions redundant for insights generation?
Challenge 3: Researchers will no longer exists. Our new role will be totally different and more an activator of insights and curator of insights: helping companies to select the relevant insights and help them to turn them into action.
18u: Closure & drinks
18u45: Start BAQMaR Conference
LT-Accelerate (http://lt-accelerate.com) is the only European event to focus on business value in text, speech, and social data, taking place November 21-22 in Brussels.
LT-Accelerate will unite speakers from organizations that include Kantar TNS (Germany and UK), Ipsos, DigitalMR, Heartbeat Marketing, and Synthesio
— covering research & insights, customer experience, and social data science — with presenters on media analysis (BBC, Fraunhofer, Ericsson), conversational interfaces, finance, and technology. LT-Accelerate will provide an excellent learning and networking opportunity, here in Belgium.
BAQMaR has partnered with LT-Accelerate to provide a 20% discount to the BAQMaR community. Use the PBAQMAR code when you register, and note the additional early-registration, small company, and team discounts.
Visit http://lt-accelerate.com for information and to register. Use the PBAQMAR code when you register for extra savings. We hope you can make it!
Consumers live in a multi-sensory world compelling brands to create experiences that delight and engage seamlessly across the five senses.
The challenge for businesses is often that the Consumer & Market Intelligence (CMI) teams function independently from the Consumer & Technical Intelligence (CTI) specialists, resulting in a disconnect in product and service design.
ESOMAR Sensory Forum offers an open dialogue for insight specialists and sensory scientists to connect and exchange innovations across methodologies and marketing, all geared to demonstrate the business impact of uniting multi-sensory expertise.
And where better to explore the world of sensory research than in a city exploding with intoxicating sights, smells, tastes and sounds – join us in Paris 18 November for this one-day event, being held back-to-back with ESOMAR Global Qualitative.
More info and programme on the website of Esomar
Join us on 26/02 at the third #Febelmar #Esomar DARE! #mrx Congress in Brussels.
Register on www.febelmarcongress.be