• Program
  • Registration
  • Location

2015 BAQMaR Conference – Futures Festival

November 24th, 2015

Discover the different Futures of our Industry in one afternoon.
Learn, network, play, discuss… and go home with a fresh view on Your Future!


14h-14h30 Welcome with coffee, tea and juices
14h30-15h10 Opening Keynote: The Mobile Future of Research & Analytics
Ray Poynter, The Future Place & Vision Critical, United Kingdom
Choose between one of our two classic Afternoon Tracks or go for the Play with Technology Workshop by Nerd Lab (from 15h15 till 17h45, incl. a 30min Break at 16h15)
Learn about the ‘Maker Movement’ and the impact technology will have on every single business. But above all, play with technology yourself and build your first ‘robot’
Consumer Understanding Data Science
Session Chair: Björn Verbrugghe, Alpro & BAQMaR Session Chair: Thomas Meersseman, Provideor & BAQMaR
15h15-15h50 Behavior Change: 5 things that work
Peter Harrison, Brainjuicer, United Kingdom
15h15-16h00 Data Science is changing and you won’t be allowed to claim you haven’t been warned!
Andy Petrella, Data Fellas, Belgium
15h50-16h25 Auctions Speak Louder than Words
Anouar El Haji, Veylinx, the Netherlands
16h25-16h55 Break 16h-16h30 Break
16h55-17h30 Turning Insights into Company-wide Memes
Anouk Willems, InSites Consulting, the Netherlands
16h30-17h15 I know what you’ll buy next summer
Stijn Geuens, La Redoute & IESEG School of Management, France
17h30-18h05 Disrupting the Traditional MR Model
Christophe Ovaere, ZappiStore, United Kingdom
17h15-18h Uncovering the true Customer Value by using Survival Analysis
Chloé Van Vreckem, 4C Consulting, Belgium & Marie Willo, AXA, Belgium

Walking Dinner & ‘Speed Dating With Technology’

(if full-day ticket)


Future Expectations
Session Chair: Annelies Van De Slijke, Telenet & BAQMaR
19h-19h30 Welcome drinks
19h30-19h35 Opening words
by Tom De Ruyck, BAQMaR President & Conference Curator
19h35-19h45 How Life Works: 4 learnings from the music industries’ transformation
Fredo De Smet, Digital Media Expert & GentM
19h50-20h20 Keynote #1: Beautiful Data
Yves Boussemart, Quantum Black, United Kingdom
Yves worked more than 5 years at MIT as a researcher. He is now making analytics sexy & impactful in the board room through data visualization, from telco companies to F1 racing teams.
20h20-20h50 Keynote #2: Winning Customer Centricity
Denyse Drummond-Dunn, C3Centricity, Switzerland
Denyse is the former VP Consumer Excellence of Nestlé.
Paul Polman (CEO Unilever) about her latest book: “A must-read for today’s and tomorrow’s marketers”
20h50-21h10 Networking Break
21h10-21h55 Keynote #3: Exponential Organizations
Yuri Van Geest, Singularity University & Trend8, the Netherlands
Yuri is co-author of the global bestseller ‘Exponential Organizations’ and one of Europe’s leading Technology Visionaries
21h55 Closing Reception

Not applicable

The 2015 BAQMaR conference will take place at New Zebra which is located in Ghent one of the most beautiful historic cities in Belgium, Europe.


Address: Gustaaf Callierlaan 232, 9000 Ghent