Discover the different Futures of our Industry in one afternoon.
Learn, network, play, discuss… and go home with a fresh view on Your Future!
|14h-14h30||Welcome with coffee, tea and juices|
|14h30-15h10||Opening Keynote: The Mobile Future of Research & Analytics
Ray Poynter, The Future Place & Vision Critical, United Kingdom
|Choose between one of our two classic Afternoon Tracks or go for the Play with Technology Workshop by Nerd Lab (from 15h15 till 17h45, incl. a 30min Break at 16h15)
Learn about the ‘Maker Movement’ and the impact technology will have on every single business. But above all, play with technology yourself and build your first ‘robot’
|Consumer Understanding||Data Science|
|Session Chair: Björn Verbrugghe, Alpro & BAQMaR||Session Chair: Thomas Meersseman, Provideor & BAQMaR|
|15h15-15h50||Behavior Change: 5 things that work
Peter Harrison, Brainjuicer, United Kingdom
|15h15-16h00||Data Science is changing and you won’t be allowed to claim you haven’t been warned!
Andy Petrella, Data Fellas, Belgium
|15h50-16h25||Auctions Speak Louder than Words
Anouar El Haji, Veylinx, the Netherlands
|16h55-17h30||Turning Insights into Company-wide Memes
Anouk Willems, InSites Consulting, the Netherlands
|16h30-17h15||I know what you’ll buy next summer
Stijn Geuens, La Redoute & IESEG School of Management, France
|17h30-18h05||Disrupting the Traditional MR Model
Christophe Ovaere, ZappiStore, United Kingdom
|17h15-18h||Uncovering the true Customer Value by using Survival Analysis
Chloé Van Vreckem, 4C Consulting, Belgium & Marie Willo, AXA, Belgium
Walking Dinner & ‘Speed Dating With Technology’
(if full-day ticket)
|Session Chair: Annelies Van De Slijke, Telenet & BAQMaR|
by Tom De Ruyck, BAQMaR President & Conference Curator
|19h35-19h45||How Life Works: 4 learnings from the music industries’ transformation
Fredo De Smet, Digital Media Expert & GentM
|19h50-20h20||Keynote #1: Beautiful Data
Yves Boussemart, Quantum Black, United Kingdom
Yves worked more than 5 years at MIT as a researcher. He is now making analytics sexy & impactful in the board room through data visualization, from telco companies to F1 racing teams.
|20h20-20h50||Keynote #2: Winning Customer Centricity
Denyse Drummond-Dunn, C3Centricity, Switzerland
Denyse is the former VP Consumer Excellence of Nestlé.
Paul Polman (CEO Unilever) about her latest book: “A must-read for today’s and tomorrow’s marketers”
|21h10-21h55||Keynote #3: Exponential Organizations
Yuri Van Geest, Singularity University & Trend8, the Netherlands
Yuri is co-author of the global bestseller ‘Exponential Organizations’ and one of Europe’s leading Technology Visionaries
The 2015 BAQMaR conference will take place at New Zebra which is located in Ghent one of the most beautiful historic cities in Belgium, Europe.
Address: Gustaaf Callierlaan 232, 9000 Ghent