By Stephan Bral
On December 12th 2013, I had the honour to be a guest of the BAQMAR (the Belgian Association for Quantitative and Qualitative Marketing Research ) Unexpected Conference: a conference that brings together the “fine fleur” of Belgian and International Market Researchers.
The theme — Unexpected — could not have been chosen more fitfully.
For me — the outsider — it was the equivalent of a 9-year old’s first trip to FAO Schwarz. A world of new and shiny toys.
For me — the informed outsider — it was the equivalent of trekking in the Himalaya. You know you’re in for the trip of a lifetime — including mortal peril.
Allow me to elaborate.
My take on Unexpected.