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BAQMaR Conference #10: The End (or Not?)

By Steven Debaere @ IESEG School of Management.

What started 10 years ago as one of the first conferences for Market Research (MR) and Analytics in Belgium, ended on the same location in the Mariott Hotel in Ghent on the 15th of December 2016. Tom De Ruyck (BAQMaR President) gave three reasons why BAQMaR stops. First, back in 2006, the organization was invented to make the industry great and cool again. As every day, we are bombarded with data buzz words and MR/analytics articles take an omnipresent position in our news feeds, one can fairly state the industry shook off its dusty image. Second, to innovate on conference organization and knowledge sharing concepts. Co-presenting the last edition with robot Mario tops and summarizes nicely all innovative ideas BAQMaR ever tried out. Third, to create a Belgian community. The big attendance of MR & Analytics enthusiasts, for the 10th time in a row, proves the fact that the community is alive more than ever.

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