More bright clips on marketing research & analytics on our Channel!


By Steven Debaere @ IESEG School of Management.

Go home with a fresh view on your Future! This was BAQMaR’s promise of the 9th edition of its yearly conference in Belgium. This idea was supported by the different conference tracks. Two afternoon tracks shared ideas about “Consumer understanding” and “Data science”, whereas in the evening the subject of “future expectations” was tackled. A quite busy schedule, but nicely alternated with the right refreshments, networking breaks and technology workshops. BAQMaR 15… Futures Festival… I was ready to get inspired by the newest trends and ideas in the market research and data science industry!

Ray Poynter (The Future Place & Vision Critical) started strong by pointing out that current market research projects may not be as adapted to consumers’ needs as what we think it really is. A “Mobile First” strategy must be used, prioritizing user friendliness, to improve consumer experience. We have to listen to what consumers really want instead of telling them what to do.

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The Future of MR and BAQMaR 2015

By Neda Eneva

What does the future hold for the Market Research industry? Not a very light and easy topic to tackle, but the 2015 BAQMaR event in Gent, Belgium certainly managed to spark this discourse within the heart of each and every one of its delegates.


And while arriving in Belgium was accompanied by a very cold and rainy weather and a very tense and cautious atmosphere due to the current security threats, entering the artistic venue immediately lifted the spirits. Surrounded by welcoming faces and buzzing networking, I was excited to join the launch of the event with curiosity about what future insights it will bring. For me, one of the underlying themes of majority of the presentation was consumer-centricity or to put it in more buzzy words – bring back the power to the people.

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Next event

ESOMAR Debate ‘Future Industry Challenges’ on December 15 in Ghent

December 15th, 2016 (Ghent Marriott Hotel, Korenlei 10, Ghent, Belgium)

The world is changing fast and that’s not different for our industry. Each day new players, technologies, analytical models, artificial intelligence, algorithms….are entering our industry with all the same end goal: providing insights that move brands forward. Enough food for thought to run a debate about our future.
On December 15th at 16h30 we organize a debate about the future of the market research industry in three challenges with Finn Raben, Director General of ESOMAR. The event is free of charge and ends at 18u
After the ESOMAR Future challenges debate, the very last BAQMaR Conference will take place showing concretely how our industry will continue to change disruptively in the upcoming 10 years and tries to answer how our industry will look like in 2026. ESOMAR members & participants can join the BAQMaR conference at the early bird tariff of 100€! More info on the program:
I hope I see you there and you will join the debate!

Practical information:

Registration: The event is Free of charge, please register here:

Venue: Ghent Marriott Hotel, Korenlei 10, Ghent, Belgium


16u30: Welcome

16u55: Introduction – Wim Hamaekers (ESOMAR Representative)

17u00: The future of the market research industry in three challenges brought by Finn Raben (Director General ESOMAR), Wim Hamaekers (ESOMAR Representative) and three mystery guests from the client side. Join the conversation and share your opinion in this challenging debate!

Challenge 1: Are robots and artificial intelligence taking over the research industry in which algorithms will be the key drivers of the industry?
Challenge 2: Will the explosion of available data & the continuous tracking of consumer behavior in the “outer net” make the collection of consumers’ opinions redundant for insights generation?
Challenge 3: Researchers will no longer exists. Our new role will be totally different and more an activator of insights and curator of insights: helping companies to select the relevant insights and help them to turn them into action.

18u: Closure & drinks

18u45: Start BAQMaR Conference